Kazakhstan Is Taking Advantage Of Borat’s Slogan To Boost Tourism

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If you may’t beat them, be part of them—the federal government of Kazakhstan determined to embrace the well-known catchphrase “Very Nice!” utilized by the fictional Kazakh journalist Borat Sagdiyev. The nation’s officers are making essentially the most out of it, as a sequel to the favored mockumentary comedy movie was launched regardless of the earlier threats to take authorized motion in opposition to Sacha Baron Cohen, the actor portraying Borat. Dennis Keen and Yermek Utemissov, two buddies and cultural advocates of Kazakhstan, noticed enormous potential in utilizing the most likely world-famous catchphrase, particularly contemplating the truth that the worldwide pandemic imposed rules and restrictions that halted overseas tourism exercise. Bored Panda bought in contact with Dennis Keen to search out out extra in regards to the undertaking and the story behind it.

More data: YouTube

Kazakhstan isn’t all the time on the radar for top-choice vacation spot travelling, so the native tourism authority launched a brand new marketing campaign

Image credit: Kazakhstan Travel

The notorious primary character within the first film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan precipitated controversy within the illustration of Kazakhstan. The joke was that its folks have been apparently ingesting horse urine, treating girls as property by conserving them in cages, and have their very own model of working with the bulls the place the latter have been changed by Jews. You can think about that this didn’t go down too nicely with the folks and the movie was banned by the federal government of this former USSR nation.

The marketing campaign’s iconic slogan “Very Nice!” comes from Borat—a preferred film character portrayed by Sacha Baron Cohen

Image credit: Amazon Prime Video

Dennis, who first got here to Kazakhstan on a highschool change program in 2005 and spent the summer time residing with a Kazakh household, famous that there are as many opinions as there are folks. “Some are sensitive about the way Kazakhstan is portrayed in the films. Others find the absurdity of the films amusing, and would like to use Borat’s fame as an opportunity to tell the world about the real Kazakhstan.”

The creators of the video thought “Very Nice!” is definitely an ideal phrase to explain what Kazakhstan is absolutely like

Image credit: Kazakhstan Travel

The adverts present vacationers having fun with the native points of interest and admiring the breathtaking surroundings of the nation

Image credit: Kazakhstan Travel

The authoritarian authorities of Kazakhstan beforehand tried to take authorized motion in opposition to Cohen, who was additionally compelled to take down the .kz area that he had created for his portrayed character. Despite the battle, Cohen was defended by the daughter of the previous president, Dariga Nazarbayeva, who known as upon the nation to not be afraid of humor. The actor was additionally invited to go to Kazakhstan by the deputy overseas minister and learn that “women drive cars, wine is made of grapes, and Jews are free to go to synagogues.” Following the success of the movie that got here out in 2006, Cohen launched a considerably shock trailer after which premiered Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan on Amazon’s Prime Video in 2020.

Despite the earlier controversy surrounding Kazakhstan and the primary film, Cohen launched a sequel

Image credit: Sacha Baron Cohen

Well, as you may guess, Kazakhstan held its breath for a second, not anticipating that one other film depicting their nation extraordinarily satirically was about to hit the screens. The deputy chairman of the tourism board, Kairat Sadvakassov, together with different officers, took a call to disregard the brand new film and never reply, hoping it might fizzle out. That’s the place Dennis and his buddy Yermek Utemissov, overseas movie manufacturing affiliate, jumped via the window of alternative to make the publicity work for the wellbeing of Kazakhstan and pitched a undertaking to the tourism board with the principle concept being to embrace Borat’s fame as an alternative of simply ignoring the film.

And though the Kazakh authorities is skeptical in regards to the Borat motion pictures, they determined to embrace it

Image credit: Kazakhstan Travel

When Dennis noticed the teaser for the sequel, he realized that Kazakhstan can be within the minds of individuals world wide and it might be a disgrace to not benefit from that. He realized that Borat’s catchphrase “Very Nice!” is definitely the right approach to describe Kazakhstan: “It can mean so many different things — the people are so nice, the scenery’s really nice, the food is nice and so on.”

The brief adverts took round two weeks to provide and even breaks the stereotypes launched within the Borat motion pictures

Image credit: Kazakhstan Travel

One of the segments filmed in an area market exhibits a vacationer tasting fermented horse milk

Image credit: Kazakhstan Travel

And, nicely, makes your mouth water with considerable native delicacies

Image credit: Kazakhstan Travel

Dennis, Yermek, and the proficient video manufacturing staff PhotoSafari.kz created 4 tastefully shot 12-second-long adverts in only a matter of weeks, that present folks strolling round essentially the most well-known locations and admiring the surroundings, having fun with native meals, and experiencing the hospitality of Kazakhs. One of the adverts featured a vacationer within the native market tasting kumis, fermented horse milk, that maybe was the topic of Borat’s joke in regards to the consumption of horse urine.

The movies even have birds-eye-view photographs of the developed cities within the nation

Image credit: Kazakhstan Travel

And it introduces among the nation’s architectural wonders

Image credit: Kazakhstan Travel

Image credit: Kazakhstan Travel

“The video received over a million views, and in the comments, people wrote that they had no idea Kazakhstan was so nice, and that they would love to visit as soon as they can. The story was picked up by The New York Times, BBC, CNN, NBC, The Guardian, and was picked up by media outlets around the world.  So of course, many people in Kazakhstan were proud that their country was getting such positive attention. Kazakhs love their country and are glad that the world was able to finally see what the country is really like, and they look forward to welcoming new visitors as soon as it’s safe to travel again,” shared Dennis.

The concept was created by Dennis Keen, who’s initially from the US, residing in Kazakhstan

Image credit: Kazakhstan Travel

Image credit: Kazakhstan Travel

And for Dennis, it was a contented accident that he ended up in Kazakhstan: “I was a geography dork with wanderlust, and when I was researching exchange programs, I thought it was crazy that they were sending American students to Kazakhstan. Like many Americans, I knew very little about the country (this was even before the first Borat movie came out!), but I knew just enough to want to learn more. What I found was a beautiful country with a fascinating history and a hospitable culture, and I just fell in love. I went on to study Russian and Kazakh in undergrad and grad programs in US, and moved here full-time in 2013.” Running his personal walking tour company in Almaty, the most important metropolis and the previous capital, he ended up marrying an area and is now a proud dad.

Kazakhs are glad that the world is lastly in a position to see what the nation is actually like

Image credit: Kazakhstan Travel

Image credit: Kazakhstan Travel

Like many nations in 2020, Kazakhstan’s tourism has been hit laborious with travelling bans and restrictions, so the try to point out the great thing about the nation and signify what it has to supply may doubtlessly be essential to when journey resumes and vacationers will likely be able to get again on  the street. The creators of the “Kazakhstan. Very Nice!” marketing campaign consider that the brand new globalized Kazakh era which are utilizing all of the social community applications and avidly studying the web is not going to take such offense as when the primary film got here out. Although the nation’s authorities is vital in direction of the movie, the deputy chairman of the tourism board is happy that throughout the pandemic, when tourism is at a standstill, they do get media protection although its satire is racist and xenophobic.

The creators of the adverts and Kazakh Tourism are hoping to catch the world’s consideration with the assistance of the Borat motion pictures

Image credit: Amazon Prime Video

And really, even the creator of Borat highlighted the truth that Kazakhstan is definitely the exact opposite of how it’s portrayed within the film

Image credit: Amazon Prime Video

And though the Borat motion pictures are alleged to be set in Kazakhstan, they have been really filmed in Romania. “I chose Kazakhstan because it was a place that almost nobody in the US knew anything about, which allowed us to create a wild, comedic, fake world. The real Kazakhstan is a beautiful country with a modern, proud society—the opposite of Borat’s version,” shared Sacha Baron Cohen in a statement launched.

Image credit: Amazon Prime Video

“The real Kazakhstan is a beautiful country with a modern, proud society—the opposite of Borat’s version.”

Image credit: Kazakhstan Travel

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