Intel CEO explains why it is making ‘fun’ of Apple

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In the final one month or so, Intel has doubled down on its efforts in taking digs at Apple. First it launched a set of social media adverts highlighting the weaknesses of MacBooks. And then not too long ago it roped in actor Justin Love — who as soon as featured in Apple adverts — for a set of adverts the place Intel once more stated how PCs are higher than Macs. Now, Intel CEO has defined the concept behind taking digs and potshots at Apple.
In an interview with Yahoo! Finance, new Intel CEO Pat Gelsinger stated that it is right down to ‘competitive fun’.“So obviously you’ve seen some of the competitive energies resume because there’s a lot of great innovation to be done, and we haven’t seen PC demand at this level for a decade and a half. The world needs more of that, and there is competitive fun going on with Apple and the Mac ecosystem,” stated Gelsinger within the interview.
Gelsinger additional reiterated that he and Intel hope that Apple will stay a giant buyer of the corporate. Gelsinger highlighted how Apple is dependent just one one firm — Taiwan Semiconductor — and Intel desires to vary that. “Apple is a customer, and I hope to make them a big foundry customer because today they’re wholly dependent on Taiwan Semiconductor. We want to present great options for them to leverage our foundry services, as well, just like we’re working with Qualcomm and Microsoft to leverage our foundry,” defined Gelsinger.
The new Intel CEO sounded bullish about Intel’s future plans. “We’re going to be delivering great technology, some things that can’t be done anywhere else in the world,” Gelsinger additional added.
The entire Intel making enjoyable of Apple began after the Cupertino-based tech large introduced its personal processors known as M1. Apple already sells M1-powered MacBooks and is anticipated to increase that lineup this 12 months as properly. Apple hasn’t stopped promoting Intel-powered MacBooks however whether or not it continues to have any kind of partnership with Intel stays to be seen.

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