India-England series records highest Test match viewership in last five years

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After delivering the highest opening day attain since 2019, the not too long ago concluded India-England Test series witnessed the highest Test match viewership in the last five years, registering a staggering viewership of 1.3 million common minute viewers (AMA).

The consequence stands testomony to the ever-increasing recognition of the longest format, which additionally gained impetus with the introduction of the World Test Championship. The Test series recorded an exceptional cumulative attain of 103 million viewers.

Speaking on the viewership numbers, Sanjog Gupta, Head — Sports, Star India, mentioned, “We are delighted with the response to the Test series. Resumption of worldwide cricket in India after nearly a yr, excessive stakes to the series with a spot in the World Test Championship remaining on the road and high quality opposition, offered the perfect context for the series.

“This was bolstered by Star’s high decibel marketing campaign (India Taiyar Hai) and regional customisation in 4 Indian languages, set the stage for record viewership. Keeping the momentum going, we will continue to offer viewers an action-packed summer of cricket with the upcoming India-England ODIs, followed by IPL 2021 and the World Test Championship final,” he added.

Every recreation in the series mattered for securing the qualification in the WTC remaining, and with stellar performances from Axar Patel, R. Ashwin, Rohit Sharma and Rishabh Pant, the series had the fitting context for ardent cricket followers to tune-in. Following a crushing 3-1 series win, Team India has arrange a blockbuster conflict with New Zealand in the ultimate in June 2021.

Meanwhile, it’s time for limited-overs cricket to take centre-stage with the on-going T20Is and the upcoming ODIs — commencing from March 23.

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