ICICI Prudential Life Insurance launches long-term savings product, ICICI Pru Sukh Samruddhi


NEW DELHI: ICICI Prudential Life Insurance has launched a new participating savings product, ‘ICICI Pru Sukh Samruddhi,’ which provides customers with guaranteed benefits and growth potential in the form of bonuses. Besides, the life cover continues for the entire duration of the policy, including the income period, providing financial security to the family.

This product also provides a higher maturity benefit to women customers to encourage them to embark on their savings journey and achieve financial independence. To address the varied financial needs of customers, this long-term saving product has been made available in two variants – income and lump sum.

ICICI Pru Sukh Samruddhi – Income: Provides an excellent route to create a supplementary source of tax-free guaranteed income to meet financial goals, such as child’s education, annual vacations, or any other interim income requirement. This option provides customers with a guaranteed regular income for the specified time-period selected at the time of purchase. Additionally, customers also receive a lump sum maturity benefit.

The innovative feature of ‘Savings Wallet’ allows customers to accumulate and grow the income, instead of taking it as payment. This accumulated corpus can be withdrawn from the ‘Savings Wallet’ in part or in full at any time during the policy term. This feature can enable customers to meet their changing financial needs as per their lifestage.

Furthermore, the unique ‘Save the Date’ feature enables customers to start receiving income on a date of their choice. Customers can choose to receive income on special dates such as marriage anniversary, spouse’s birthday, etc., thereby making them memorable.

ICICI Pru Sukh Samruddhi – Lump sum: This variant is ideal for customers looking to build a corpus over the long term and utilise the lump sum maturity amount to achieve big-ticket financial goals such as purchasing a house, financing children’s higher education, or legacy planning, to name a few.

Amit Palta, chief distribution officer, ICICI Prudential Life Insurance, said, “ICICI Pru Sukh Samruddhi has been specifically designed to enable the fruition of the customers’ financial goals.

The last couple of years has been very challenging for individuals resulting in customers‘ preference to opt for savings products which enable the fruition of financial goals with guaranteed benefits. Early visibility of the maturity corpus equips customers to plan their lives better. ICICI Pru Sukh Samruddhi not only offers customers a guaranteed maturity benefit, the annual bonuses (as and when declared) can go a long way in further beefing up their accumulated corpus. This multi-purpose savings product with features such as ‘Savings Wallet’ and ‘Save the Date’ enables customers to celebrate the milestones in their lives while aiding them to remain financially secure (through life cover) amidst changing needs and lifestages.”

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