How and Where to Shop Local

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Holiday shopping is right around the corner, and while Black Friday and Cyber Monday offer major savings, those two days aren’t the only opportunities to find gifts for everyone on your list. If you’re looking for unique gift ideas this year, consider shopping during Small Business Saturday (November 26!), an annual savings event that sheds light on local stores amidst the busy shopping season. The benefits? Most small businesses sell products that you can’t get anywhere else — whether online or in person. Plus, it’s a great way to both surprise your loved ones and support small business owners at the same time.

If you’ve never shopped on Small Business Saturday before, you’ve come to the right place. Ahead, we break down what you need to know about its history and how to find your local participating businesses. We also rounded up 25 of the best small businesses that will provide your holiday shopping season, and tidings, with equitable cheer. You’ll find everything from candles to cocktail sets to a puffy-sleeved dress from small businesses that are making their mark in their respective industries, including Caribbean Craft, Carlota, In Kidz and Loisa:

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1

ADORABLE EARRINGS

Lovearing

14k Gold Plated Brass Heart Screwback Earrings

2

INSPIRING COFFEE MUG

Effie’s Paper

Boss Babe Travel Coffee Mug

3

GREAT GIFT FOR BEAUTY LOVERS

Freck Beauty

Holiday Duo

4

A COMPLETE BARTENDER SET

Tom Bullock’s

Cocktail Shaker Bar Set

5

LOCAL SPICES

Loisa

Flavor Trio Combo

6

HANDCRAFTED DECOR

Caribbean Craft

Paper Mache Rainbow Zebra Head

7

AFFORDABLE JEWELRY

Joey Baby NYC

Kuro Necklace

8

GREAT GIFT FOR TODDLERS

Just Play

Qai Qai Doll by Serena Williams

9

GARDENING KIT FOR BEGINNERS

Hortiki Plants

Kitchen Herb Garden Kit

10

NOURISHING HAIR OIL

Brown Butter Beauty

African Marula Hair Oil

11

GREAT EDUCATIONAL TOY

Kemi Tignor

A Day at the Barbershop Memory Game

12

STYLISH, COMFY FOOTWEAR

Ubuntu Life

Women’s Mules

13

CULTURAL TOY SET

In KidZ

Mexico Culture Toy & Activity Box

14

FOR THOSE WHO LOVE CANDLES

CLR

Yellow Scented Candle

15

FASHIONABLE LUXURY HANDBAGS

Brandon Blackwood

Mini Kendrick Rhinestone Box Bag

16

ONE-OF-A-KIND ARTWORK

Marabou Design

Paramount

17

COMFY WEARABLE BLANKET

The Comfy

Oversized Microfiber & Sherpa Wearable Blanket

18

COLORFUL CANDLES

Tanaïs

Heart Chakra 8 oz. Candle

19

TRAVEL LIGHTED MIRROR

Riki Loves Riki

Cutie Portable Lighted Mirror

20

TRANQUIL TEA

The Qi

Special Connection Set

21

FUN DRESSES

Busayo

Daapo Printed Cotton Puff-Sleeve Dress

22

PRACTICAL OVEN LINERS

ThreadNanny

Heavy Duty Non-Stick Oven Liner, Set of 2

23

COOL LIGHTING

Swane Design

Barigo Ceiling Lamp

24

FRAGRANT ESSENTIAL OILS

P&J Trading

Gentlemen’s Fragrance Oils, Set of 6

25

COLORFUL PURSES

Carlota

Cempasúchil Crossbody Bag With Flap

What is Small Business Saturday?

Small Business Saturday has become one of the hallmark sale events of the holiday shopping season. Originally organized by American Express in 2010, the shopping extravaganza is observed every year to help shine a light on small businesses that may be overshadowed by big box retailers during Black Friday and Cyber Monday. The mission behind Small Business Saturday is to encourage consumers to funnel dollars into local establishments and celebrate small business owners and all they do for their communities. New for this year, AMEX is teaming up with TikTok on a #ShopSmall accelerator. Beyond your hometown, many of the brands we see while scrolling social media and even Amazon are qualified as small businesses as well. While there are endless small businesses you could shop online, we’re especially looking forward to shopping Black-owned, Latinx-owned, AAPI-owned, Indigenous-owned and women-led businesses online this Small Business Saturday (all of the brands featured on this list are diverse-owned).

When is Small Business Saturday?

Historically, Small Business Saturday takes place the last weekend in November, nestled between Black Friday and Cyber Monday. It happens during this time because it’s one of the most popular shopping periods of the year. Small Business Saturday 2022 is coming on November 26, 2022.

Where does Small Business Saturday take place?

Small Business Saturday takes place across the country, whether you live in a bustling city or a small town. There are likely small businesses in your community that you don’t know yet, so try using the American Express locator app to find places to shop near you.

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