One of probably the most controversial issues Epic has executed with the Epic Games Store includes signing exclusivity contracts with builders and publishers. These contracts make PC video games unique to the Epic Games Store for a sure time period, particularly holding them off Steam – the preferred PC gaming retailer round. There have been loads of notable Epic Games Store exclusives for the reason that retailer launched, however one of the vital notable was undoubtedly Borderlands 3.
Borderlands, in any case, is a well-liked franchise, so its six months of exclusivity on the Epic Games Store didn’t sit nicely with loads of PC Gamers. Today, due to the trial between Apple and Epic, we’re studying how much Epic paid to make Borderlands 3 an Epic Games Store unique.
Documents related to the trial – as noticed and printed to Twitter by GameDiscoverCo founder Simon Carless – present that Epic Games paid $146 million for its “fully loaded” Borderlands 3 deal. That consists of an $80 million minimal assure for the sport, together with an additional $15 million advertising and marketing dedication and $20 million in non-recoupable charges.
So, for Borderlands 3 alone, Epic paid $115 million, however the charges don’t cease there. Epic and 2K additionally hammered out a bundle dedication to go together with this Borderlands 3 deal, with Epic paying $11 million to deliver Borderlands: The Handsome Collection to the Epic Games Store and an additional $20 million to deliver Civilization VI to the shop as nicely. In that very same doc, Epic says that it recouped all of its $80 million assured minimal payment within the first two weeks of gross sales, and that 53% of 1.56 million Borderlands 3 gamers within the first two weeks of availability have been new to the Epic Games Store.
So, whereas that exclusivity deal appeared to make lots of people upset on the time it was introduced, evidently it was deal for Epic Games ultimately. Earlier at present we additionally discovered how much Epic paid for a number of the free video games it handed out within the early days of the Epic Games Store, and between these offers and this Borderlands 3 contract, it’s clear that Epic is shelling out a ton of money to show the Epic Games Store into a hit.