Gucci Westman’s New Foundation Will Be an Instant Hit With Women Over 50

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Gucci Westman is a true connoisseur when it comes to the makeup textures and formulas most suitable for those in their fifties and above. “I’m going to be 52 in October, and as you age, your routine needs to evolve,” she tells Vogue. “I’m a makeup artist, and I’m a person who wears makeup, and I need everything to be quick and effective.” Enter the latest release from her makeup brand Westman Atelier, Vital Complexion Drops, a liquid foundation that she describes as “a lightweight oil that—when you apply it to your face—becomes more like a cushiony serum”.

Westman Atelier Vital Skincare Complexion Drops

What’s most remarkable about this foundation is that it’s actually more like skin care that “happens to act like makeup.” “I wanted a phenomenal skin-care product—especially for my difficult skin—so I especially developed this formula with our personal chemist.” The foundation’s ingredients include tsubaki oil, which is cold pressed from camellia japonica and is “the mother of all active ingredients because it works on resurfacing and retexturizing your skin at a real level”. It also blends omegas, minerals, vitamins A, D, C, and E, as well as ginseng and pomegranate extract in order to brighten, firm, and tighten your pores. “I always love when products feel active but are gentle on your skin.”

Of course, Westman has tips and guidelines for how to apply the product as well. “Heavy coverage when you’re older is sometimes a mistake; you want to be slightly more targeted with your approach. Otherwise, the foundation will settle into any lines you may have.” She recommends using her soon-to-be-launched Liquid Blender Brush for the best results. “You’ll get a faster and more refined application. When you get older, your pores do become larger, even on your chin and on your forehead. This gets right into the crevices and will give a much more even finish.” And while she’s never been one to play favorites, Westman admits that this is the product she’s “the most excited” to have launched so far. “It’s light yet rich, and the perfect size to just throw in your bag and go.” That’s makeup we can get on board with.

Westman Atelier Liquid Blender Brush

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