Government will give CRTC nine months to force foreign streaming giants to support CanCon

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The federal authorities will give the CRTC nine months to force worldwide streaming giants to contribute to Canadian content material.

In November 2020, Heritage Minister Steven Guilbeault tabled a proposed invoice amending the Broadcasting Act that will give the CRTC new versatile powers to regulate on-line platforms and stated {that a} coverage course was forthcoming.

MobileSyrup has obtained a duplicate of the minister’s preliminary draft coverage course to the Canadian Radio-television and Telecommunications Commission, which outlines the kind of regulation the federal government is anticipating.

As first reported by the National Post, the coverage course states that the CRTC will be tasked with making certain “that online undertakings are required to contribute appropriately to the support for and promotion of Canadian programming and Canadian creators.”

“To promote regulatory transparency, predictability and consistency within this scheme, the CRTC is directed to, after holding a public proceeding, establish a clear methodology that sets an appropriate level of funding and determines which classes of broadcasting undertakings are required to contribute in a way that is proportionate to this objective,” the doc notes.

When the invoice was tabled final yr, the federal government acknowledged that if on-line broadcasters, resembling Netflix and Spotify, are required to contribute to Canadian content material at an analogous fee to conventional broadcasters, their contributions to Canadian music and tales might quantity to up to $830 million by 2023.

Further, the coverage course outlines that the CRTC will be required to regulate the Canadian broadcasting system in a fashion that ensures programming in English, French and Indigenous languages is out there and simple to uncover.

In an emailed assertion, Guilbeault acknowledged that “these draft instructions demonstrate our government’s priorities and our commitment to ensuring that Francophone, Anglophone, Indigenous, disabled, racialized and LGBTQ2+ creators have the means to tell their own stories, from their own perspective.”

“Recognizing ourselves, in the diversity of our identities, on screen and in music, is essential to the development of our communities and future generations. This is how our sense of belonging is forged and how our cultural sovereignty is preserved.”

Michael Geist, the Canada Research Chair in web and e-commerce legislation on the University of Ottawa, outlined in a blog post that nine months is a “completely unrealistic time frame.”

“The opposition parties know this bill hurts consumers, competition, and the little money it might generate for creators years from now requires eliminating Canada from Canadian broadcast policy. It is time to take a stand and demand a re-write.”

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