Chico unveils Wayne Cook Way in honor of late businessman – Chico Enterprise-Record

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CHICO — In honor of late businessman and historical building conservationist Wayne Cook, the city of Chico on Friday cut the ribbon for Wayne Cook Way located near the Hotel Diamond between Third and Fourth streets.

The signs were dedicated with a motion by city councilor Sean Morgan on Aug. 3, 2021 and were fabricated by the Thomas Welding and Manufacturing company.

Chico Public Works Director Erik Gustafson, Mayor Andrew Coolidge, David Purvis and Tom van Overbeek gave statements of remembrance of their moments with Cook.

“Wayne is an inspiration to many and his contributions to Chico are endless,” Mayor Andrew Coolidge said. “Wayne’s investment in the community, preservation of architecture, period appropriate craftsmanship and overall care of people was insurmountable.

“Wayne was very unique in that he not only brings success, but success where he actually cares above and beyond what a normal person would. Now it’s one thing to be successful and help those around you, it’s another thing to be successful and give back so much to your community for absolutely no reward,” Coolidge said.

Former Community Development Director Mark Wolfe added that Cook excelled at giving a purpose to life and remembered when Cook came to him for compliance with a sign he wanted to hang that once belonged to Hudson Automobile.

“I can tell it was something Wayne was proud of and really wanted in this building,” Wolfe said.

Wolfe said he asked Cook if he was advertising selling Hudson Automobiles to which Cook answered no.

“I told him it’s not a sign — you aren’t advertising goods or services. How about we call it a period correct architectural detail — and he liked that a lot,” Wolfe said.

Assemblyman James Gallagher (R-Yuba City) showed up at the ribbon cutting ceremony and presented Cook’s wife Carol Cook with a California State Assembly memorial resolution.

At the end of the ceremony, Carol Cook cut the ribbon for Wayne Cook Way.

“He is an icon of benefit to our community that is impossible to replicate,” Coolidge said. “Wayne was definitely a unique human being, and I think in terms of the history of Chico, his name will echo for years to come.”

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