Charles Gross comparing two Birkins goes viral on TikTok

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The pink sauce craze wasn’t the only thing sparking conversation on the clock app this week.

Charles Gross inspired users to compare seemingly similar items, Homelander from The Boys became a TikTok sound, and per usual TikTokkers reminisced on the good old days.

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TikTok’s pink sauce is taking over the internet. What’s going on?

What makes these two Birkins different?

There’s nothing that captivates TikTok users like an extremely niche soundbite. This week’s preeminent clip comes from luxury fashion content creator, Charles Gross. In his distinct hushed voice, Gross purrs, “My Birkin, another Birkin, but what makes these two Birkins different? And what small feature about them divides the Hermès collector community?” The audio lends itself to TikTokkers comparing very specific things and the results are hilarious. The audio has been used in over 5,000 videos.

TikTokkers dramatically show off their two items when Gross announces his Birkins. In one video, @diamonddivities displays a can of Diet Coke and bottle of Diet Coke. While in that video the creator is comparing very similar items, the trend is equally if not more entertaining when the two items are a more imaginative duo. For example, @nytcooking posted a TikTok comparing Pop-Tarts and ravioli which made me laugh out loud and also got me thinking.

What small feature divides the Diet Coke community?
Credit: TikTok / diamonddivities

A man pointing at Pop-Tarts.

Much to think about.
Credit: TikTok / nytcooking

The Birkin audio is a rare trend where I find myself enjoying almost every video. The opportunities for the trend are endless because on the internet every community is divided over the smallest of features.

It was perfect

Homelander, the meme king of The Boys Season 3, has crossed over from being a Twitter meme to a TikTok sound.

Several clips of Homelander made their rounds on Twitter last week thanks to his terrifying facial expressions and unsettling delivery. Now Homelander emphatically saying, “It was perfect, perfect, everything down to the last-minute details” is a way for TikTokkers to share moments they’re nostalgic for. The clip was first uploaded to TikTok by @kingcudi_raptok with the caption, “me explaining the donda rollout to someone who doesn’t listen to kanye.” The soundbite has been used in over 2,000 videos.

A lot of the videos express a longing for the early days of the pandemic. One video posted by @bout.business_wes reads, “Me talking to my kids about the bike riding phase of quarantine.” Another posted by kennethhouseth says, “Me explaining to my future kid what the first pandemic summer was like.” Other TikToks have a darker premise, like @carolnocontexts‘ that’s captioned, “Explaining to my kids in our nuclear apocalypse shelter what it was like to see Greta Gerwig’s Little Women in theaters January 2020 when Corona was just a beer.” TikTok trends that deal with nostalgia often gain traction and users bond over a shared longing for a time when things didn’t feel as dire as they do today.

A screenshot of a TikTok of a woman's face that reads, "Explaining to my kids in our nuclear apocalypse shelter what it was like to see Greta Gerwig's Little Women in theaters January 2020 when Corona was just a beer."

An immaculate vibe.
Credit: TikTok / carolnocontext

New ranking game unlocked

Film TikTokker @sethsfilmreviews popularized a new ranking game that adds a fresh twist to a beloved activity on the platform. Creators love to post ranking videos which naturally get engagement from outrage at the rankings in the comments section. Now TikTokkers are using filters that randomly generate different things like films, songs, celebrities, etc. and ranking five of them without knowing what the filter will display next. The trend started when @sethsfilmreviews was inspired by a comment to rate five random films using the “100 Greatest Movies” filter. He made the game into a series on his account and it’s since caught on across the platform.

A screenshot of a man ranking Spiderman into the Spider-verse

Making TikTok rankings more high stakes.
Credit: TikTok / sethsfilmreviews

Users are ranking everything from Disney Channel Original Movies to Harry Styles songs.

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