Celebrating Chloe Bailey’s New Saks Campaign With Endless Champagne and Sequins

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Chloe BaileyYvonne Tnt/BFA.com

A tower of teetering coupe glasses—soon to be filled to the brim with bubbles—welcomed guests to Saks’s fashion week celebration last night; a promising harbinger for a rollicking evening. Taking place within the retail mecca’s jewel box eatery, L’Avenue at Saks, the night served as a true kickoff to a calendar chock full of runway shows and celebrations, or hybrids thereof in the case of Monday’s anticipated Vogue World extravaganza.

Out in full force were the designers that fill the Saks racks and mannequins, Tory Burch, Wes Gordon, and Stacey Bendet Eisner among them, all welcomed by the shop’s top brass, Marc Metrick, Roopal Patel, Tracy Margolies, and Emily Essner. 

The evening also served as the debut of the latest fall/winter campaign starring Chloe Bailey. Ahead of the festivities, the talented multi-hyphenate could be found in a nearby dressing room putting the finishing touches on her glittering hair and makeup. “I decided to wear this sequined David Koma look, which is actually super comfortable, to tie together with the red sequin LaQuan Smith look I wore in the campaign,” she told Vogue, freshly returned from a stint in Atlanta, Georgia filming her upcoming role in Praise This, due out next year. “Lupita [Nyong’o] participated in the Saks campaign in the past, so I was just really honored they asked me. We had such an amazing time the day of the shoot. It was easy, effortless; I was able to be myself and wear some really cute stuff.” 

Indeed there were many sequined ensembles in the crowd, decadently accessorized with caviar, miniature hamburgers, and martinis served from a sculpted ice luge—bien sûr!—all of which effortlessly intertwined and set the stage for Bailey to perform three of her hit tunes from her upcoming solo album. 

“I am learning so much about how to put myself first, and reprogramming my mind, and how I operate when it comes to my business and my music, and being honest and vulnerable, not only in life, but also in my art,” she told Vogue following her performance. “When I’m on stage, and when I’m creating, that’s the time where I feel my most free.”

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