Carolina Herrera and Paperless Post’s Stylish Collaboration Makes Online Wedding Invitations an Easy Choice in 2022
“My mission has been about color, and to make the house synonymous with beautiful color. I always say a Herrera woman is in a pink coat when everyone else on the street is in a black coat,” Carolina Herrera creative director Wes Gordon once said about his designs for the storied New York fashion house. So it’s perhaps no surprise that when he set out to create online wedding invitations for Paperless Post, bold and beautiful blooms took center stationery stage: there’s the “spring tulips” motif that features a cheerful illustration of the perennial April flower, the “golden garden” stylish stems reminiscent of the English countryside, and the palm-like “fanned frond” that serves as an ode to a tropical oasis. “We wanted to translate the fun and graphic boldness that these prints have on our runway to the digital invitations that can be shared around the world no matter the place or time,” Gordon tells Vogue. “The collection is about the joy of celebration.”
It’s chic, and comprehensive: Gordon and company created not one, not two, but 37 different designs for the site. Traditionalists will flock to the elegant “embossed lace” with its intricate pattern work, whereas the modish bride might opt for the vivid painted tulip in a bright lapis. Meanwhile, those with spring weddings will be drawn to the “splendid floral” print with its dainty pink-hued border decoration.
Paper invitations may still be the nuptial norm, but Paperless Post co-founder James Hirschfeld says that due to the pandemic, he’s seen brides and grooms embracing online wedding invitations more than ever. ”The pandemic has shown us how valuable they really are—especially in terms of flexibility and fast, open communication with guests,” he tells Vogue. Their collaboration with Carolina Herrera hopes to reach the brides and grooms who want to be yes, functional, but also fashionable, for those “who communicate about their wedding efficiently, without compromising on style.”