Byju’s: ICC signs Byju’s as global partner for 3 years

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MUMBAI: The International Cricket Council (ICC) has signed Indian edtech start-up Byju’s as global partner for three years, from 2021 to 2023.

The settlement will see crew India’s jersey sponsor Byju’s partner all ICC occasions over the interval, together with the forthcoming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand. As a global partner, BYJU’S may have in depth in-venue, broadcast, and digital rights throughout all ICC occasions.

“We are excited to have Byju’s on board as one of our global partners and look forward to having a great innings together,” stated Manu Sawhney, CEO, ICC. “Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with Byju’s will allow that to be fostered by a wider audience both young and old.”

In addition to the built-in model presence, Byju’s will work carefully with the ICC to deepen engagement with followers by means of the creation of revolutionary campaigns.

In August 2019, the corporate turned the official jersey partner of the Indian cricket crew.

“Byju’s has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership,” Sawhney added.

Byju Raveendran, founder and CEO, Byju’s, stated, “We are excited to partner with ICC in championing world cricket. Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life.”

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