The rampant misuse of social media to advertise financial products has been a source of constant worry for markets regulator Sebi. It is now in the process of issuing a consultation paper to regulate financial influencers or ‘finfluencers.’ In parallel, the Advertising Standards Council of India (Asci), too, has been periodically investigating such misleading ads. Here is a sample of the Asci orders on financial advertising over the past few years .
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