Industry group Software and Information Industry Association, or SIIA for brief, has launched a new marketing campaign to attempt to stamp out on-line piracy. In current weeks, we’ve seen new rulings from the High Court that pressure BT, Sky, TalkTalk, Plusnet and Virgin Media to routinely block websites devoted to free film streaming in addition to on-line apps designed to assist customers obtain music from YouTube movies. But it appears the SIIA believes that it’s going to catch extra flies with honey than vinegar.
To that finish, the group has kickstarted a marketing campaign designed to encourage individuals to snitch on web sites that enable web customers to obtain paid-for software program for gratis with out permission from the rights holders. According to analysis from the SIIA, unauthorised copying of information has resulted in $8 billion in misplaced gross sales for software program corporations.
“Piracy is stealing. We need your help to combat this crime. If you see something, say something. Report issues of piracy here. SIIA advocates for the industry and protects intellectual property from theft,” the SIIA website reads.
But whereas reporting web sites that enable customers to obtain or share copyright-protected software program for gratis may not be everybody’s cup of tea… the SIIA is providing a reward that the majority will discover exhausting to refuse. Yes, those that snitch on pirate web sites might be in-line for a $1 million windfall …or round £720,000 on the present trade charge. As effectively because the extremely-generous reward, the SIIA is promising anonymity for anybody who reveals intimate particulars about piracy operations.
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“By reporting software piracy to SIIA you could earn up to $1,000,000,” the trade group pledges.
As all the time, the small-print makes clear that £720,000 isn’t being dished out to anybody who shares a dodgy torrent hyperlink, or anecdotes about LimeWire again within the day.
For one, the utmost jackpot solely applies to conditions the place firms are operating pirated software program. If you report that your employer to the SIIA and this declare is investigated and located to be correct – the corporate might pay-out the utmost prize cash. The scale of the settlement the corporate pays to the SIIA will decide the person award that’s handed right down to you.
So, if you’re working for a multinational agency that’s utilizing pirated software program to energy its operation and there’s a substantial settlement out of court docket …you might simply end up with seven-figures in your present account. But if you’re working for an impartial retailer, count on that windfall to be a lot, a lot smaller.
As the SIIA explains within the positive print: “If all the eligibility requirements are met and the settlement amount paid to SIIA is at least $10,000, the source will be considered for a reward of $500. SIIA may increase the reward to as much as $1,000,000 depending on the amount of piracy reported by the source and the settlement amount collected by SIIA.”
It’s price noting that if the case goes to trial, the SIIA may not resolve to not pay-out. Although the SIIA can nonetheless select to “reimburse” the whistleblower for his or her time, that’s not assured within the phrases and circumstances laid out on the web site.
Still, piracy is a crime – and no matter whether or not your checking account stands to profit – it’s price calling it out.