“With online data breaches frustratingly common, these protections are an essential part of keeping users safe. But users may not realize that when their credit card information is breached or stolen from another source, fraudsters may turn to online marketplaces like the App Store to attempt to purchase digital goods and services that can be laundered or used for illicit purposes,” mentioned, Apple.
The firm additionally shared detailed statistics on fraud prevention which stored almost one million dangerous and weak new apps out of the arms of users.
Apple mentioned that in 2020, almost 1 million problematic new apps, and an extra almost 1 million app updates, had been rejected or eliminated for a variety of causes like these.
The App Review crew additionally rejected greater than 48,000 apps for holding hidden or undocumented options, and greater than 150,000 apps had been rejected as a result of they had been discovered to be spam, copycats, or deceptive to users in methods corresponding to manipulating them into making a purchase order.
The firm additionally eliminated 95,000 apps from the App Store for fraudulent violations, predominantly for these sorts of bait-and-switch maneuvers. Along with this, the crew additionally rejected some 215,000 apps for privateness violations.
As for the App Store evaluations and ranking, the corporate mentioned that it depends on a system that mixes machine studying, synthetic intelligence, and human evaluate by skilled groups to reasonable these scores and evaluations to assist guarantee accuracy. Last yr, Apple mentioned that it processed over one billion scores and 100 million evaluations.
The firm additionally talked about that it has lately deployed new moderation instruments to confirm ranking and evaluate account authenticity. The instruments will assist in analysing the written evaluations and search for any fraud indicators.