Ubiquity and exclusivity are the tether ends of a rope binding the fashion industry together. It’s a dichotomy perhaps endemic to the very notion of desirability, as luxury labels strive to be both unavailable and everywhere at the same time. No one understands this more than the Olsen twins, who forbade their resort 2025 show-goers from capturing and sharing catwalk content on their iPhones. They were, instead, given Japanese notepads and pencils–analog, intellectual–to jot down their captions. Sorry, I mean thoughts.
It’s fortunate, then, that a number of the world’s most photographed celebrities–including Jennifer Lawrence, Kendall Jenner, and Zoë Kravitz–have become unofficial poster girls for The Row’s designs. The Olsens might not want to pursue traditional advertising avenues or lower themselves into the TikTok content mill, but when Harry Styles steps out carrying the brand’s Margaux bag–as he did in Paris back in February and once again yesterday afternoon in New York–there is little need. The media value of their clothes being seen on the right person (and landing an article like this one) is perhaps sufficient. It’s about taste, which is, about doing less.
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