Fenty x Puma is officially back! The sportswear–meets–fashion label—a collaboration between Puma and the global superstar, who acts as the label’s creative director—has been on a hiatus since 2017, as Rihanna continues to build her Fenty Beauty and Savage x Fenty empires. But today, Rihanna unveiled their Fenty x Puma’s comeback: A new sneaker design, dubbed the Avanti. “It’s a bit of a family reunion,” Rihanna tells Vogue. “Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas.”
Fenty x Puma started back in 2015 with sneakers, so it’s only natural that the brand is getting back into the footwear game. The label launched with its iconic Creeper style, and went on to debut other successful shoes such as its bowed sneakers and faux-fur slide sandals. While the brand also eventually expanded into apparel—and hosted several buzzy New York Fashion Week presentations—the new Avanti release is a deliberate return to Fenty x Puma’s sneaker roots.
Photo: Courtesy of Fenty x Puma
The Avanti sneaker—retailing at $160—is a hybrid style that combines Puma’s King football boot and Easy Rider running shoe. “Digging into Puma’s archives is always incredible,” Rihanna says of her process. “There is so much history and legacy here, and I wanted to honor that by paying tribute to the Avanti. [The King is] the shoe [Brazilian football player] Pelé played in and made very famous, and I know people are looking forward to their return.”
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