New York-headquartered music rights company Influence Media Partners has struck up what it calls a “major partnership deal” with Grammy Award-winning artist and songwriter Enrique Iglesias.
Citing sources, Bloomberg reports that the deal, which it says includes the acquisition of the Latin superstar’s recorded music catalog, is ‘valued at nine figures’ and that it includes his ‘entire catalog to date’.
Influence Media says in a press release that, in addition to “partnering on the rights management of [his] recordings spanning the length of his professional career”, the partnership also includes Enrique Iglesias’ Name, Image, and Likeness (NIL) rights “to expand future licensing opportunities”.
The agreement with Iglesias marks the first NIL deal for Influence Media since the company’s inception.
Influence Media Partners was founded in 2019 and led by Lylette Pizarro, Lynn Hazan, Rene McLean, and Jon Jashni.
In early 2022, the company announced a $750 million fund to invest in what it calls “high-value compositions from diverse artists” with backing from BlackRock Alternative Investors and Warner Music Group.
Influence Media says it has invested in over 26 music catalogs to date from Grammy-winning and Grammy-nominated artists.
Amongst those deals were with artists such as Future, country superstar Blake Shelton, producing team The Stereotypes, Puerto Rican songwriter-producer Tainy, singer-songwriter Jessie Reyez, singer-songwriter Julia Michaels, Tyler Johnson, Logic and more.
With 40 billion streams across all platforms, Influence Media says that “Iglesias remains the top Latin artist of all time”.
Iglesias has sold more than 180 million albums worldwide, released 11 studio albums and three greatest hits compilations. He has headlined 10 sold-out world tours and performed in front of over 10 million fans.
Influence Media says that its priority following the deal is “to further connect Iglesias with his impassioned global fan base while also tapping into potential new audiences through strategic partnership opportunities and robust marketing campaigns”.
The company says that it “will operate as an extension of his team, championing Iglesias’ future by creating unique opportunities through his existing catalog, upcoming music and IP”.
“I’m excited to be working with the Influence Media team. I feel confident we will build an enduring partnership for my music and future projects.”
Enrique Iglesias
Enrique Iglesias said: “My songs hold immense significance for both my fans and me.
“I’m excited to be working with the Influence Media team. I feel confident we will build an enduring partnership for my music and future projects.”
“Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us.”
Lylette Pizarro, Influence Media
“Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us,” said Influence Media Founder and Co-Managing Partner Lylette Pizarro.
“For a quarter of a century, he has captivated fans globally with chart-topping and record-breaking hits. From Experiencia Religiosa to Hero and Bailando to I Like It and Be With You, there are few artists who come close to accomplishing what Enrique has achieved commercially.
“He has played a pivotal role in introducing bilingual music to the masses. We couldn’t be more excited to partner with one of the most recognizable figures in modern music.”Music Business Worldwide
