On average, Americans spend 10 hours and 50 minutes per week in their car, the 2019 Daily Ride Index suggests. That means we’ve all got plenty of time on our hands to look through the window and let our eyes rest on the landscape… until they settle on a billboard.
Zoom in, zoom out, these two seconds are where brands get the opportunity to convince you that you can’t live without trying a new bacon whopper. But while most of these so-called ‘out of home’ ads are tacky, way too bright, and plain boring to get us thinking about the thing they’re selling, a few of them are the exact opposite.
So, this time we are off to a walk in the smart, creative, and ‘this is just brilliant’ billboard park where ads are like artworks themselves. Mind-bending, interactive, dimensional, reactive to weather, light or darkness, they totally mess with our senses. Let’s give a big round of applause to all the creatives drained from brainstorming benders and advertising agencies who managed to pitch their ideas to the clients, thanks to whom billboard advertising has now been made great again.
Psst! After you’re done, don’t forget to check out Bored Panda‘s previous post with 50 excellent examples of ingenious bus advertising.
In a world first for digital out of home Women’s Aid created an interactive ad which shows how we can all make tangible changes in the fight against domestic violence. The creative employs a unique use of facial recognition technology which allows the interactive screens to recognise when people actively pay attention to an image of a bruised woman. Those who look at the screen get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers. As more people notice the image of the women her bruises slowly heal, demonstrating to passers-by that by taking notice they can help confront domestic violence by not turning a blind eye.
Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lie.
We just had to wait for the lie to be washed off – literally.
For one month a web camera was streaming a video of the billboard on the main page of the channel’s website. When it rained, everyone would get a 50% discount on a subscription.
Not a single national news media outlet mentioned the billboard.
For a brand-building idea that would create some online buzz and engagement during last week’s NBA All-Star Weekend, LGA created an eye-catching billboard for Charlotte-based Bojangles’ Famous Chicken n’ Biscuits that simulates one of basketball’s most popular pregame rituals and the famous biscuits’ most important ingredient. The billboard celebrates the chain’s stars of breakfast – Master Biscuit Makers – by showcasing the dramatic image of a real biscuit maker tossing flour in the air like an athlete. To add to the action, the billboard periodically shoots simulated flour, using a fog machine, to signify that Bojangles’ bakes its made-from-scratch biscuits every 20 minutes.
Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.
Caption: would you trade your life for a few minutes less in traffic? Do not accelerate to get faster at the end of your history. Be a coherent and conscious motorcyclist.
To show the power of the Philco Rapid 1000 W Powder Cleaner, sold on the Casa & Video store network, Propeg created an impact action in Rio de Janeiro where we see the vacuum cleaner sucking up much of the building’s gable.
The Toyota Mirai eco-billboard campaign will help clear the air. Thirty-seven billboards in Los Angeles and San Francisco will create 24,960 square feet of pollution scrubbing surface and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is a key ingredient in acid rain and smog.
To drive home the idea of maternity coverage, Copacino worked with Premera Blue Cross and local fine artist Jason Puccinelli to affix a giant pacifier to an outdoor board in the downtown Seattle area.