Whether you look at social media or the red carpet, the streets or the runways, it’s clear that high-octane party dressing is enjoying a renaissance. And no, we’re not just talking a token sequin here or a platform heel there, rather a whole host of new, dedicated event-wear brands flooding the market – and a consumer base that will seize any opportunity to get dressed up. Call it the post-lockdown effect, but one thing’s for certain: loungewear and slippers just won’t cut it anymore.
Historically an industry dominated by a handful of big name brands, event-wear has widened its scope over the last few years thanks to the likes of 16Arlington, Taller Marmo, and Solace London – essentially, brands that have introduced their own USPs to the category. They’re making full-length gowns feel fresh thanks to diamanté and feather detailing, unusual cuts, and unexpected color choices, and bringing cool-girl sophistication to party-ready minis.
So whether you’re heading to an autumn wedding or looking for a show-stopping piece for a big birthday, below, we list the eight lesser-known event-wear brands that are going to be big this season.